May 24th, 2015

Caitlin Crosby, Founder of The Giving Keys, brings creative innovation to supporting men’s health.

Mo Sista Spotlight

Caitlin Crosby, Founder of The Giving Keys, is creative in the way she helps support men’s health. The Giving Keys are about paying it forward, and helping someone in need with an inspirational word inscribed on the key. The Movember x The Giving Keys collaboration has given Caitlin a platform to help change the face of men’s health, and talk with her father, John Crosby about his journey with prostate cancer. Caitlin stopped by the Movember & Co. Barbershop to chat with us about what it means to be a Mo Sista. 

1. Why is Movember important to you?

Well, because prostate cancer affected my father and my family. Watching how hard that was gave me so much compassion for all men around the world going through it. I want to do anything I can to bring attention to men’s health issues. I want to use creativity to make real change and give men direction to how they can take action to take care of themselves.

2. How did your dad’s diagnosis impact you?

It was something we never talked about to each other. My mom talked to me about it. Because it was such a serious thing, I just remember being so scared and really sad, emotional, and sensitive. I was mostly scared because I didn’t understand it. The word cancer sounds so scary and I was terrified because I didn’t know how serious it was. Since I started this relationship with Movember it has given my dad and I an opportunity to talk about it.

3. What do you believe is the role of a Mo Sista?

I think every man needs to be praised for his (moustache growing) efforts. We should encourage friends, lovers and family members to really take this seriously. As a Mo Sista, individually calling or reaching out to someone asking them to sign up is more impactful than a bulk outreach.

4. What are you excited about for Movember 2014?

I am excited for the first time to really be involved in Movember. Not be a bystander and just put my money where my mouth is and not to just watch, and not let it pass me by. I definitely want my husband to grow a moustache because I find him extra attractive when he does. He has yet to have one since we’ve been together, so I’m excited for him to bring back that look.

5. Why did The Giving Keys decide to partner with Movember?

The keychain was the inspiration; we had wanted to do something exclusively for men. We never reach out to charities, people organically come to us, but we wanted to reach out to Movember to see if the keychain idea was something they’d want to do with us. Aesthetically, our brands have the same feeling and we have the same idea of tackling important issues with creativity; it felt like it was meant to be.

6. What’s the meaning behind the change key?

The meaning is to encourage people to see men’s health and prostate cancer through a different lens and to literally CHANGE the face of men’s health. It is more of a call to action to band together and change the face of men’s health. It can start with a change in yourself, but it’s more about change in the community.

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