July 8th, 2020

Addressing the mental health crisis

Movember is proud to announce our partnership with public media on Well Beings
Mental Health | Fundraising

Movember is excited to announce our partnership with public media on Well Beings, a new initiative addressing the youth mental health crisis, featuring original digital content, performances, events, short films, cross-country tour and a feature documentary coming to PBS from Executive Producer Ken Burns.

Men are facing a significant health challenge that needs more attention: mental health. Movember is the leading charity dedicated to changing the face of men’s health and is addressing the mental health crisis, a public health problem that impacts men’s health overall. The U.S. has the world’s highest rate of mental illness – and mental illness among men is a silent epidemic that is on the rise.
Many men throughout the country suffer in silence, in large part due to social and cultural pressures and outdated stereotypes of what it is to be a man. This crisis is intergenerational and Movember is uniquely positioned to reach and impact fathers, brothers, sons, and others through targeted programs and media reaching men and boys.
The crisis of men’s mental health is intergenerational and has long-lasting consequences for American society. Unmanaged mental health challenges can lead to an interrelated cycle of job loss, lack of access to healthcare, financial challenges and increased stress – all of which can take a serious toll on both physical and mental health. Empowering men to manage their mental health empowers them to parent effectively and be positive role models for their children on managing their own mental health and emotional needs.

To effectively reverse this crisis and support men on their journey, we need a number of different programs and initiatives. This is why we’re collaborating with leaders in public media, entertainment and the mental health space on Well Beings, a groundbreaking multi-media initiative that uses storytelling to create change for men of all ages. 
Well Beings is a national multi-platform campaign from PBS station WETA, addressing the mental health needs of youth in the United States. The Well Beings campaign kicks off on July 14, 2020 and features the Youth Mental Health Project, comprising original digital content, performances, events, short films, a cross-country engagement tour, Movember assets and resources - and a documentary coming to PBS from Executive Producer Ken Burns.
Through strategic partnerships in media and programmatic efforts, Movember is working to challenge social norms to change attitudes and behaviors among individuals and, ultimately, shift the culture around men’s mental health to motivate more men to take action and seek help.
Read more about Movember’s work in mental health and suicide prevention.