Movember is thrilled to kick off our official partner(friend)ship with Richer Poorer.

Together, Movember and Richer Poorer have created an Innerwear capsule collection – you know Innerwear, the things you can’t wait to put on every day of the week – but fancier. This rad assortment includes a limited edition sock, boxer, and tee that highlight icons of manliness.
 
Richer Poorer has really high hopes for this campaign, and are aiming to sell out the capsule collection to raise $60,000 for Movember and Mens health. How? By donating a whopping 75% (yes, really) of the purchase price of each item.
 
Throughout the month, Richer Poorer will be integrating Movember into their Fall Innerwear campaign highlighting positive morning rituals that encourage a healthy lifestyle for the dudes. Supporters can follow along and participate using the hashtag #agooddaystarts.
 
And since Richer Poorer is a SoCal brand, they are kicking off the Movember partnership by reviving an Australian Movember tradition - Morning of the Mo – a hosted early AM surf session in Newport Beach, CA on October 31^st  with the cool kids.