Prostate cancer is the second most common cancer in men worldwide. Some things are out of our hands, but there are steps we can take to try and defend against prostate cancer, which includes exercise and diet. The antioxidant lycopene in tomatoes has shown to have a significant protective effect against prostate cancer risk, and it’s an easy, side-effect way to boost protection by adding a few servings a week of tomato products to men's diets. Our goal with this campaign is to raise awareness about the impact diet can have on prostate cancer prevention, and to ultimately help save lives.