MEDIA ROOM

Movember 101

Here you will find useful information and facts about the Movember campaign. Need specific information? No problem, just contact abbie@movember.com.


OVERVIEW

WHAT: The Movember Foundation is the leading global organization committed to changing the face of men's health.

We achieve this by challenging men to grow moustaches during Movember (The month formerly known as November) to spark conversation and raise funds for prostate cancer, testicular cancer and mental health problems.

The Movember community has raised over $550 million, presently funding more than 800 programs in 21 countries. This work is saving and improving the lives of men affected by prostate cancer, testicular cancer and mental health issues.
HISTORY: Movember started in Melbourne, Australia in 2003 with two guys who wanted to bring back a past fashion trend - the moustache. That year, 30 guys participated but no money was raised. In 2004, amazed by the fun they had and the conversations that were sparked, four of the 30 original members came together to make their Mo-growing an annual, official charitable endeavor by adding an important cause – prostate cancer.  That year, 450 participants raised $43,000 for the Prostate Cancer Foundation of Australia.

Movember came to the US in 2007, with 2,127 participants raising over $740,000.
WHERE: Movember moustache growth can be seen around the globe each November in 21 countries across five continents. To view the full list and for live registration and fundraising records visit Leaderboards.
HOW: The growth of a moustache on an otherwise bare lip sparks both public and private discussion; Mo Bros effectively becoming walking, talking billboards for men’s health for 30 days, raising funds along the way.

Participation is really easy - men and women register at Movember.com to grow or support a Mo.  Men start November 1 clean-shaven and grow their moustache for 30 days, getting friends, family and colleagues to donate to their Mo-growing efforts.

Women are very important to the Movember campaign. Mo Sistas get involved in the same way as Mo Bros, except they don’t HAVE TO grow a Mo. They register at Movember.com, start a team, recruit the men in their lives to participate, donate, fundraise, and plan and participate in events.  

Mo Bros and Mo Sistas can celebrate their journey at official end-of-Movember Costume Gala Partés, visit our events page to find out if there is an official Gala near you.
WHY: One of the biggest obstacles men tackle in regards to general well-being, is a reluctance to discuss health issues they face either with their partner, family or doctor. Movember was born from recognition that a fun and engaging initiative could help encourage men to become more actively involved in their own health. Movember aims to increase awareness and support for men's health by getting conversations started at a grassroots level, educating men about the health risks they face and raising vital funds for support programs.
 

DEFINITIONS
  • Mo | Moustache
  • Mo Bro | Men who grow a moustache for Movember
  • Mo Sista | Women who love the Mo and actively support Movember and the men in their life  
  • Mo Mentor | Men who have shown long-term commitment to moustache style and inspire others in the hairy challenge
  • Gala Parté | Costumed extravaganzas held around the country at the end of November, to celebrate the outstanding efforts of the Movember community. Mo Bros dress to suit their Mo and Mo Sistas dress to suit their Mo Bro.


2013 CAMPAIGN FIGURES

USA

  • Participants: More than 219,000
  • Funds raised: $23 million

For participation and fundraising figures of each Movember campaign visit Mo History.



MO COMMUNITY & CULTURE

Community Stories
Every year the Movember Community share incredible stories with us, talking about their men's health journey and why they are passionate supporters of Movember. Visit Mo News to read some of these inspirational personal accounts.

Contact ABBIE@MOVEMBER.COM to find a local Mo Bro or Mo Sista for media opportunities in your area.

Mo Culture
For all things moustache related, including practical tips and advice as well as general Mo facts and knowledge visit our Moustachery page and lose yourself in the world of the Mo.