MEDIA ROOM

Movember 101

Here you will find useful information and facts about the Movember campaign. Need specific information? No problem, just contact abbie@movember.com.

OVERVIEW

WHAT: The Movember Foundation is the leading global organization committed to changing the face of men’s health. We achieve this by challenging men to grow moustaches during Movember (the month formerly known as November) to spark conversation and raise funds for prostate cancer, testicular cancer and mental health problems.
 
WHEN: Movember started in Melbourne, Australia in 2003. It is now seen around the globe every November 1st – 30th, with campaigns in 21 countries.
 
WHY: To create conversations about men’s health and to find breakthrough solutions that produce tangible improvements in the lives of those dealing with prostate cancer, testicular cancer and mental health problems.
 
HOW: Men (also known as Mo Bros) sign up online. Start clean-shaven on November 1st then donate their face for 30 days by growing and grooming the best moustache they can muster, raising funds and awareness along the way.

Women, (also known as Mo Sistas) play a key supporting role by signing up as team captains, recruiting Mo Bros, helping to raise funds, and also encouraging the men in their life to action when it comes to their health.
FUNDS: Funds raised are committed to combatting prostate cancer, testicular cancer and mental health problems and have supported over 800 men’s health programs to date.

Our goal is to make a significant impact on men’s health through increased understanding of the health risks men face, encouraging men to take action to remain well, and ensuring that when men are sick they know what to do and take action.

Specifically:

Prostate Cancer - Men living with and beyond prostate cancer have the treatment and care needed to be physically and mentally well.

Testicular Cancer - Men living with and beyond testicular cancer have the treatment and care needed to be physically and mentally well.

Mental Health – Men are mentally healthy and take action to remain so. Those who experience mental health problems take action early and live lives free of stigma and discrimination.
 

DEFINITIONS
  • Mo | Moustache
  • Mo Bro | Men who grow a moustache for Movember
  • Mo Sista | Women who love the moustache and actively support Movember and the men in their life  
  • Shave the Date: Movember 1st | The first day of Movember, where men shave down and start to grow their moustache for 30 days
  • Mo Mentor | Men who have shown long-term commitment to moustache style and inspire others in the hairy challenge
  • Gala Parté | Costumed extravaganzas held around the country at the end of November, to celebrate the outstanding efforts of the Movember community. Mo Bros dress to suit their Mo and Mo Sistas dress to suit their Mo Bro.


2013 CAMPAIGN FIGURES

USA

  • Participants: More than 219,000
  • Funds raised: Nearly $23 million

For participation and fundraising figures of each Movember campaign visit Mo History.



MO COMMUNITY & CULTURE

Community Stories
Every year the Movember Community share incredible stories with us, talking about their men's health journey and why they are passionate supporters of Movember. Visit Mo News to read some of these inspirational personal accounts.

Contact abbie@movember.com to find a local Mo Bro or Mo Sista for media opportunities in your area.

Mo Culture
For all things moustache related, including practical tips and advice as well as general Mo facts and knowledge visit our Moustachery page and lose yourself in the world of the Mo.