|WHAT||Movember is the global men's health charity engaging men to grow and women to support the Mo (moustache) for the 30 days of November. Through the power of the moustache, awareness and funds are raised for men’s health, specifically prostate and testicular cancer initiatives.|
|HISTORY||Movember started in Melbourne, Australia in 2003 with two guys who wanted to bring back a past fashion trend - the moustache. That year, 30 guys participated but no money was raised. In 2004, amazed by the fun they had and the conversations that were sparked, four of the 30 original members came together to make their Mo-growing an annual, official charitable endeavor by adding an important cause – prostate cancer. That year, 450 participants raised $43,000 for the Prostate Cancer Foundation of Australia.
Movember came to the US in 2007, with 2,127 participants raising over $740,000. This year, there will be official Movember campaigns in 21 countries.
In 2012, the US campaign saw more than 209,000 Americans growing and supporting the Mo, raising over $20 million for men’s health, specifically prostate and testicular cancer initiatives.
A detailed history of the early years is contained in this Hairy Tale.
|WHERE||Movember moustache growth can be seen around the globe each November in 21 countries across five continents. To view the full list and for live registration and fundraising records visit Leaderboards.|
|HOW||The growth of a moustache on an otherwise bare lip sparks both public and private discussion; Mo Bros effectively becoming a walking, talking billboards for men’s health for 30 days, raising funds along the way.
Participation is really easy - men and women register at Movember.com to grow or support a Mo. Men start November 1 clean-shaven and grow their moustache for 30 days, getting friends, family and colleagues to donate to their Mo-growing efforts. Women are very important to the Movember campaign. Mo Sistas get involved in the same way as Mo Bros, except they don’t grow a Mo. They register at Movember.com, start a team, recruit the men in their lives to participate, donate, fundraise, and plan and participate in events.
Mo Bros and Mo Sistas can celebrate their journey at official end-of-Movember Gala Partés, official locations TBD.
|WHY||One of the biggest obstacles men tackle in regards to general well-being, is a reluctance to discuss health issues they face either with their partner, family or doctor. Movember was born from recognition that a fun and engaging initiative could help encourage men to become more actively involved in their own health. Movember aims to increase awareness and support for men's health by getting conversations started at a grassroots level, educating men about the health risks they face and raising vital funds for support programs.|
|FUNDS||Movember, along with our men’s health partners Prostate Cancer Foundation and the LIVESTRONG Foundation work to ensure that Movember funds are supporting innovative, world-class programs in three areas: awareness/education, survivorship and research.|
For participation and fundraising figures of each Movember campaign visit Mo Milestones.
Men's Health | Why is Movember important?
Every year the Movember Community share incredible stories with us, talking about their men's health journey and why they are passionate supporters of Movember. Visit Mo Stories to read some of these inspirational personal accounts.
To find a Mo Bro or Mo Sista in your local area happy to participate in media opportunities please contact firstname.lastname@example.org.
For all things moustache related, including practical tips and advice as well as general Mo facts and knowledge visit our Moustachery page and lose yourself in the world of the Mo.
Download a one page PDF overview of Movember here