About Movember

Mo History

From 30 Mo Bros in Melbourne, Australia in 2003 to 4 million Mo's by 2013, Movember, through the power of the moustache, has become a truly global movement that is changing the face of men's health.
 
Take a look at the Movember journey so far....

 
2013    2011     2009     2007    2005    2003
  2012    2010    2008    2006    2004

 

MOVEMBER 2013


 
4,026,562 Mo Bros and Mo Sistas since 2003
USD $559 million raised since 2003
770 men’s health projects funded since 2003
Participating countries: Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Hong Kong, Germany, Ireland, Netherlands, New Zealand, Norway, Singapore, South Africa, Spain, Sweden, Switzerland, UK and USA
The Movember Foundation accepted the Social Force of the Year award from GQ magazine



MOVEMBER 2012


 
Movember officially launches campaigns in Austria, France, Germany, Hong Kong, Singapore, Sweden and Switzerland
Participating countries: Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Hong Kong, Germany, Ireland, Netherlands, New Zealand, Norway, Singapore, South Africa, Spain, Sweden, Switzerland, UK and USA
3,058,500 Mo Bros and Mo Sistas since 2003
USD $ 433,649,258 raised since 2003
581 men’s health projects funded since 2003
Movember is ranked in the top 100 best NGOs (charity) in the world by the Global Journal based on three key main criteria: impact, innovation and sustainability. To put that in context, there are an estimated 5 million NGOs around the world.

 

MOVEMBER 2011


 
Movember officially launches campaigns in Belgium, Denmark and Norway
Movember obtains official charity status in Canada, England, Wales and Scotland
Participating countries: Australia, Belgium, Canada, Czech Republic, Denmark, Finland, Ireland, Netherlands, New Zealand, Norway, South Africa, Spain, UK and USA
1,931,348 Mo Bros and Mo Sistas since 2003
USD $ 286,644,886 raised since 2003
511 men’s health projects funded since 2003
Movember is ranked in the top 100 best NGOs (charity) in the world by the Global Journal based on three key main criteria: impact, innovation and sustainability. To put that in context, there are an estimated 5 million NGOs around the world.
Through Movember funding, the world’s first Prostate Cancer Genome Mapping Project is completed – expanding the understanding of how prostate cancer works, which will lead to more personalized treatment.

 

MOVEMBER 2010



 
Movember officially launches campaigns in South Africa in partnership with CANSA (Cancer Association of South Africa), in Finland, in Netherlands and in the Czech Republic
Movember launches its first directly funded program – the Global Action Plan; created with the aim of accelerating prostate cancer research outcomes through global collaboration
Participating countries: Australia, Canada, Czech Republic, Finland, Ireland, Netherlands, New Zealand, South Africa, Spain, UK and USA
1,077,060 Mo Bros and Mo Sistas since 2003
USD $ 157,593,318 raised since 2003
352 men’s health projects funded since 2003

 

MOVEMBER 2009



 
Movember USA obtains official charity status and a second men’s health partner is added – the LIVESTRONG Foundation
Participating countries: Australia, Canada, Ireland, New Zealand, Spain, UK and USA
629,252 Mo Bros and Mo Sistas since 2003
USD $ 87,132,200 raised since 2003
254 men’s health projects funded since 2003
Through Movember funding, the University of Michigan Comprehensive Cancer Center made a significant research breakthrough identifying that there are 25+ different kinds of prostate cancer each type's level of aggression. Recently, new research has discovered additional types of prostate cancer.

 

MOVEMBER 2008

 
Movember Ireland is officially launched in partnership with the Irish Cancer Society
The Cancer Society of NZ and Mental Health Foundation of NZ become New Zealand’s men’s health partners
Participating countries: Australia, Canada, Ireland, New Zealand, Spain, UK and USA
373,530 Mo Bros and Mo Sistas since 2003
USD $ 46,735,457 raised since 2003
152 men’s health projects funded since 2003

 

MOVEMBER 2007


 
Movember officially launches in the US in partnership with Prostate Cancer Foundation, in Canada with Prostate Cancer Canada, in the UK with The Prostate Cancer Charity and in Spain with FEFOC
The Movember Board is formally established
Participating countries: Australia, Canada, New Zealand, Spain, UK and USA
200,095 Mo Bros and Mo Sistas since 2003
USD $ 27,149,041 raised since 2003
73 men’s health projects funded since 2003

 

MOVEMBER 2006


 

 

Movember receives official charity status in Australia and the Movember Foundation is established
beyondblue: depression & anxiety initiative becomes Australia’s second men’s health partner
Movember officially launches in New Zealand in partnership with Prostate Cancer Foundation of NZ
Participating countries: Australia and New Zealand
65,924 Mo Bros and Mo Sistas since 2003
USD $ 8,259,453 raised since 2003
29 men’s health projects funded since 2003

 

MOVEMBER 2005

 
PCFA comes on board as Movember’s first official men’s health partner
Participating countries: Australia
9,795 Mo Bros and Mo Sistas since 2003
USD $ 921,044 raised since 2003
6 men’s health projects funded since 2003

 

MOVEMBER 2004

 
The Movember Group is officially established
The first Movember website is built
Funds raised go to Prostate Cancer Foundation of Australia (PCFA)
Participating countries: Australia
480 Mo Bros and Mo Sistas
USD $ 40,851 raised since 2003

 

MOVEMBER 2003

 
The Movember idea is born in Melbourne, Australia by two mates discussing fashion and recurring trends, they question where the Mo had gone and joke about bringing it back. Together, they decide to talk their mates into growing a Mo with them. They choose the month of November renaming it Movember.
Movember rules and guidelines are defined; all of which remain in place today
Participating countries: Australia
30 Mo Bros and Mo Sistas
No Funds Raised
 



A HAIRY TALE - THE DETAILED HISTORY OF THE EARLY YEARS


A detailed history of the early years is contained in this Hairy Tale. In 2003, two mates from Melbourne, Australia, Travis Garone and Luke Slattery, were having a quiet beer at the Gypsy Bar on Brunswick St, Fitzroy when their conversation turned to recurring fashion trends. They questioned where the Mo had gone and joked about bringing it back.

The two friends decided to talk their mates into growing a Mo. Inspired by a friend’s mother who was fundraising for breast cancer, they decided to make the campaign about men’s health and prostate cancer. They designed rules and guidelines for Movember (which are still in place today) and agreed to charge ten dollars to grow a Mo. Trav designed the first Movember logo, and they sent around an email titled Are you man enough to be my man? They found 30 guys willing to take up the challenge.

Those first 30 Mo Bros grew their moustaches with such enthusiasm that in 2004 a decision was made to formalize the concept and get all participants growing for a cause. Adam Garone stepped up to help take Movember to the next level, registered a company and created a website. Justin Coghlan (JC) came on board to run the campaign in Queensland.

The guys researched men's health issues and agreed to formally support prostate cancer as their cause. They also explored prostate cancer groups and Adam approached the Prostate Cancer Foundation of Australia (PCFA). The PCFA agreed to accept funds from the 2004 campaign but was not an official men’s health partner. 450 Mo Bros raised $54,000, with Spain and the UK becoming home to the first international Mo Bros. The entire proceeds were donated to the PCFA - all costs were covered by the four co-founders through the 2005 campaign. That first Movember check to the PCFA was the largest single donation they had ever received.

JC joined Luke, Trav, and Adam to run the 2005 campaign, and the Urchin team designed a new campaign creative with the concept 'Give Prostate Cancer A Kick In The Arse.' A formal agreement was struck with the PCFA and they became Movember’s first official men’s health partner. The campaign that year saw 9,315 Mo Bros raise AUD $1.2 million for the PCFA.

The following year in 2006, the four co-founders established an official Australian charity, the Movember Foundation. By now, the campaign was too big to manage on nights and weekends, so Adam and Luke began working for Movember full time. Together they employed Movember’s first full time employee, and the campaign was run from Prahran in Melbourne, and Luke’s apartment in Queensland. Luke developed Movember’s official tagline - changing the face of men’s health.

Further research into men’s health in Australia revealed that depression was a significant issue, and beyondblue: the national depression and anxiety initiative was brought on as Movember’s second men’s health partner.

That year, the campaign was launched in New Zealand in partnership with The Prostate Cancer Foundation of NZ. Small unofficial campaigns were also run in the UK and Spain. A total of 56,129 Mo Bros and Mo Sistas in Australia and New Zealand raised AUD $9.3 million.

In 2007, encouraged by the growing enthusiasm and efforts of Mo Bros and Mo Sistas around the world, the four co-founders decided to grow the campaign internationally. Adam moved to Los Angeles to launch the US and Canadian campaigns in partnership with The Prostate Cancer Foundation and Prostate Cancer Canada. JC launched the UK campaign with The Prostate Cancer Charity, and Luke ran the Australian and New Zealand campaigns. A small campaign was also run in Spain in partnership with FEFOC. The Movember Board was formalized and extended beyond the four co-founders.

Trav and the team at Urchin continued to look after the campaign creative and the concept that year was 'Mo man is an island: Mindset, Journey, Destination.' The campaign saw 134,171 Mo Bros and Mo Sistas in Australia, New Zealand, the US, Canada, the UK and Spain raise AUD $21.5 million and generated enormous awareness of men’s health issues.

Since those first few years, Movember has continued to grow at an extraordinary pace, and today, with the support of millions of Mo Bros, Mo Sistas and their donors, Movember is fulfilling its vision: To have an everlasting impact on the face of men’s health.