Imperial Moto: Brewing change for men’s health

A partnership that fuels real change

For nearly a decade, Imperial Moto has proudly stood alongside Movember and the global motorcycle community to raise awareness for men’s health through initiatives like the Distinguished Gentleman’s Ride and the Lamborghini Bull Run. What began as a shared passion for coffee, motorcycles and purpose has evolved into a lasting partnership built on connection, conversation and community impact.

In 2024, the mission became even more personal with the loss of Founder and CEO, Matt McKenna's longtime partner and mentor, Albe Angel, to suicide. "His passing deeply reaffirmed my commitment to Movember’s life-saving work, reminding me how critical it is to support open dialogue and mental health awareness among men everywhere," shared Matt.

Changing the conversation, one cup at a time

Through the Imperial Moto x Movember Coffee Subscription, a portion of every bag sold directly supports Movember’s programs for mental health, suicide prevention, and prostate and testicular cancer. This year, Imperial has pledged to raise $100,000 to help change the face of men’s health - one cup, one ride and one conversation at a time.

“Albe’s loss was a heartbreaking reminder that mental health touches all of us - no matter how strong or successful we appear on the outside. Through this partnership, I want to honor his legacy and fuel real change for men everywhere. Every bag of coffee we share is a step toward saving lives.” -- Matt McKenna, Founder, Imperial Moto

Thank you to Matt and the entire Imperial Moto team for supporting Movember and the men in their community.

Coffee that makes a difference

Join the Imperial Moto Movember subscription to get your java on repeat. Each bag you buy will give a portion of proceeds back to men's health research and suicide prevention. Get your subscription and make a difference now.