Did you know that each Movember moustache grown in 2011 sparked a total of 2,413 conversations around men’s health?
Often it’s the funds raised by a charity that are remembered, but equally important, especially at Movember, is the awareness raised through the power of the moustache. Its awareness that educates and prompts people to take action and change behavior. It’s awareness and education that can ultimately save lives.
On average men die five to six years younger than women. The suicide rate is four times higher for men than women and more than five men die prematurely each hour from potentially preventable illnesses.
Hard hitting facts; especially when you consider there’s no biological disadvantage putting men at greater risk and, according to research, up to half of male cancer cases could be prevented by making healthier diet and lifestyle choices.
The reasons for the current state of men’s health are numerous and complex, but Movember’s Awareness and Education program is working hard to change the way men take care of themselves and handle the health issues they face.
Movember’s Awareness & Education Program > Overview
Movember’s tagline, changing the face of men’s health, aptly describes participating in Movember – changing your appearance by growing a moustache for 30 days, and the outcome – changing the understanding and attitudes men have towards their health. The Mo is Movember’s ribbon; it’s the catalyst for change.
The appearance of a moustache on a usually clean shaven man prompts conversation and, throughout the month, men are constantly asked, ‘why the Mo?’ Justification and an explanation follow; resulting is a highly effective and authentic word-of-mouth campaign.
Is Movember Making a Difference?
Is all this moustache-generated chat making a difference? Without doubt, yes it is. Each member of the Mo community is helping to change the face of men’s health.
The video above highlights the findings from Movember’s global research, showcasing the impact our Awareness & Education program is having. At its core, Movember is a word-of-mouth campaign driven by in-person communication and reinforced through digital media. In fact, 67% of people first hear about Movember through word-of-mouth.
Other US specific findings from the research show that during the month of Movember:
69% of Mo Bros and Mo Sistas had a general check up with their doctor
79% discussed their health with friends, family, and colleagues
70% talked about specific men’s health issues
67% recommended that someone else see a doctor
43% became more aware and educated about the health risks they face
This research shows that participation in Movember propels men to proactively engage in the management of their health. However, findings also highlighted that some men had ignored an issue rather than go to a doctor. This is proof that there is still work to be done. Movember has a responsibility to continue educating men and raising awareness around the men’s health issues that affect them.
Movember’s Awareness & Education program is delivered through a number of different mechanics, including our education materials, website, events, ambassador program, media relations and campaign creative. If you’d like to hear more about the detail, please get in touch with the team at Movember by emailing firstname.lastname@example.org or calling (310) 450-3331.
Going forward, Movember will continue to invest, develop and grow its Education and Awareness program, with a view to changing the actions and attitudes of men, related to their health, around the world.