"In the beginning there was peach fuzz. And the peach fuzz beget stubble. And the stubble beget ‘stache. But not just any ‘stache... a Movember ‘stache. A ‘stache with a higher calling. For during the month of November, these mustaches raise awareness and strive to save lives. This is the calling of the Mo-man. But fear not, Mo-men, although this calling may seem huge, you are not alone. Heed these Movember commandments set forth by some of the world’s most revered mustache growers, and surely your mustache will not falter. This is the Book of Mo-men."