2012 GLOBAL SUMMARY
While we continue to receive donations for several months following the campaign, to date Movember has raised $141.5 million USD globally from the 2012 campaign, an increase of $15.2 million USD over the prior year. The funds were raised by 1,127,158 Mo Bros and Mo Sistas; located in Australia, New Zealand, US, Canada, UK, Ireland, South Africa, Netherlands, Norway, Denmark, Finland, Belgium, Czech Republic, Spain, Austria, France, Germany, Sweden, Switzerland, Hong Kong and Singapore. In each country, Movember partners with world class men’s health partners who share Movember’s vision of having an everlasting impact on the face of men’s health.
At the end of Movember's financial year (May 1 to April 30), independent accountants PricewaterhouseCoopers audit our financials. The information below will be updated once this audit is complete.
Movember’s cost focus and economies of scale have resulted in a global fundraising and administration cost to funds raised ratio of 8%. This is well below international fundraising standards, with best practice in the range of 15% - 25%. Exceeding best practice by such a significant amount reflects Movember’s goal of reaching the highest possible campaign outcome while carefully monitoring costs.
2012 US SUMMARY
The US campaign raised $20 million in 2012. Movember US financials are audited each year by HBLA. The chart and information below show how these funds were applied in 2011 and will be updated later in the year to reflect the 2012 campaign:
82.3% Allocated to Programs
Of the funds raised in the US, 82.3% has been committed to programs supporting prostate and testicular cancer initiatives. 67.2% was donated to Movember’s men’s health partners, the Prostate Cancer Foundation
(37.3%) and LIVESTRONG Foundation
(29.9%), 15.1% has been committed to programs run by the Movember Foundation.
The Movember Foundation programs include:
The Prostate Cancer Foundation, LIVESTRONG
Foundation and Movember work together to ensure that funded programs are world-class and in line with Movember’s strategic goals.
All funds donated to men's health partners are restricted and only to be used for programs. Movember funds are not permitted to be used for fundraising or administration costs not related to program delivery.
10.0% Administration and Fundraising Cost Ratio
A number of fundraising and administrative tasks are necessary to run an organization and campaign the size of Movember each year. We are proud of our administration and fundraising ratio, which in the US was 10% of funds raised. This is well below international standards, with best practice in the range of 15% - 25%. Exceeding best practice by such a significant amount reflects our goal of reaching the highest possible campaign outcome while carefully monitoring costs.
Costs that are grouped under admin and fundraising include the following:
- Credit card processing fees
- Systems development and technology to process donations securely
- Bank fees
- Audit, accounting and regulatory compliance costs
- Legal costs
- Salaries for the admin support staff
- Telecommunications and computer equipment
- Office rent and general office maintenance costs
- Foreign Exchange costs
Retained funds are used to cover future campaigns, and to ensure that Movember holds a fiscally responsible level of assets for the long-term continuity of the organization.
The Global Annual Report provides an overview of Movember's activity during each 12 month period, with Movember's financial year running May 1 - April 30.
NB: In 2009 we elected to produce individual country reports and from 2010 incorporated these reports into one Global Annual Report.